Mapping the customer journey is an important strategic exercise most businesses do at some point. Our customers, or Learners as we in the AHEC say, have a motivation or desire to learn more to stay current, comply with licensure requirements, and be an active lifelong learner. I’d like to share what goes into our workflow when we think of our learners through their journey in continuing professional development with Northwest AHEC.

Earlier this week I attended a very informative masterclass on Learner Engagement in live instructor trainings (LIT) given by Training Industry Magazine. The lessons apply even more for virtual live instructor trainings (VLIT) as well which is how most of us have been participating in any kind of training and development programs since March 2020. Below are the highlights that I would like to share with you.